.Column Scenery: 15.Ever pondered exactly how an electrical developer ends up running an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Series.Key takeaways:.Why exchanging algorithms led to loneliness (and a career pivot).The magic formula: legitimacy + uniformity = influencer results.B2B influencer advertising and marketing in Asia: It is actually happening, yet slowly.AI influencers: Cool, but most likely won't substitute your BFF's Instagram.The remittance concern tormenting influencer marketing (and just how Partipost is actually addressing it).Enjoyable reality: Jonathan's daddy eagerly anticipates Mondays. Yes, you read that right.Income: The influencer marketing garden is growing much faster than you may claim "swipe up." Coming from micro-influencers to AI avatars, the game is transforming-- but legitimacy still preponderates.Therefore, prior to you write off that buddy along with 200 followers as "not important," always remember: in the world of nano-influencers, your bestie may simply be actually the following big factor.Listen for even more influencer ideas and also maybe get an idea or two for your very own Instagram game!